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By: Aliaa Elsherbini

Notorious Egyptian jewellery maker Azza Fahmy has captured our hearts again with her new men’s collection “Crafted for Character” that is showcased to the world with a gripping campaign that features five unique characters to match the set.

The theme of the collection lies in its essence which is that there is something for everyone, for all the different personalities out there, that you will find something to match your uniqueness at Azza Fahmy. That is all beautifully portrayed in a full campaign of videos and photo shoots by the talented Ahmed Hayman that features five unique characters; actor Mohammed Farrag, athlete Ramy Ashour, marketing whiz Amr Helmy, photographer Karim El Haywan, and entrepreneur Karim El-Shafie.

“Crafted for Character” is bold, stylish, and diverse and consists of 10 pieces full of positive and inspirational messages that are much needed during current circumstances to build up the morale and spread hope. Quotes like “He who wills can“, “contentment is for the contented”, and “Have a beautiful heart to see the beauty around you” are adorned on different pieces like the timeless beaded bracelet, cufflinks, calligraphy rings, and the brand’s iconic double-sided coin necklace.

The collection is crafted for the fearless visionaries, the artists within, the dedicated athletes, the dreamers, and the storytellers, which is highlighted in the black and white gripping videos done by Rowan Messelhy showing all five unique star characters seamlessly and effortlessly moving through the screen showing both the jewellery design and their personalities. You won’t be able to look away from the artistic intensity happening in the under one-minute videos.

azza fahmyYou can now find the men’s collection across Azza Fahmy’s stores and online www.azzafahmy.com

Team behind the Campaign:
Photography @haymanics
Video @rowanmesselhy
Styling @gehadabdalla
Make-up @lauricematta
Art Direction: @reemossama_ & @skedwal

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