When Yasmeen Khamis, Farah El Masry and Dina Hassan of The Doodle Factory needed a platform to launch this latest initiative last month, the trio turned to branding guru and pop-up whizz Sahar El Arishy of 18.213 in Maadi. With a mission to reach out to underprivileged children and empower them to help themselves through funding for surgery or other medical needs, education needs or basic survival, The Doodle Factory features an expanding range of eye-catching products bearing artwork created by the children themselves.
This a chance for anyone who wishes to play a part by purchasing items from the bright, breezy and practical SS’18 Collection. Choose from coasters, cushions, beach towels, laptop sleeves, tote bags, makeup pouches, notebooks, pencil cases and book marks, they make great gifts too. The collection is quite affordable and proceeds go towards a very good cause. SS’ 18 Collection, named A Ticker’s Beat, raises funds to cover heart surgery for the young artists,10-year old Aliaa and 12-year old Mohamed. You can simply order online and have your selection delivered.