Interiors have never been more exciting, and Cairo West Magazine loves to catch up with young designers who are making their mark with a fresh approach to design. This month we chat with Nadia Salem, the founder of Beit Nadia, about her perspective on what is happening now.
CWM: Nadia, can you tell us a little about how you started your career in this field?
N.S. I earned a diploma in Interior Design from Florence Design Academy in Italy back in 2011 and then went on to complete my studies in Chelsea College of Art & Design in London. Upon graduating, I joined Alchemy Design Studio where I earned all my skills and know-how.
Was it difficult to break into such a competitive market when you decided to go it alone?
Once I decided to take the leap of faith and start Beit Nadia, of course I had to consider all the existing well known and respected design houses as well as all the upcoming start-ups. However, I believe each design house has its own identity and delivers a varying scope of services.
What design services and products does Beit Nadia offer?
Beit Nadia is a multi-disciplinary design house that offers turn-key design solutions for both commercial and residential projects. We offer design solutions for architecture, interiors, landscape, branding, and we are launching our very own complete bespoke furniture collection soon.
What do you consider to be the trademark elements in your work?
I love mixing materials, especially the use of metals combined with softer elements and tones.
What is normally included in the briefs you get from your clients?
It ranges from one project to another of course but a common factor is usually a pressed timeline.
What has been your most challenging project to date?
All projects are challenging in their own way and each project comes with its very own trials and tribulations, but that’s definitely a blessing in disguise as I am constantly learning something new and gaining more experience.
Where have you covered projects?
I have handled a range of projects in Cairo, on the North Coast, and in El Gouna, with more in the pipeline.
What are you currently working on?
At present I am busy with developing and producing my own line of furniture and lighting fixtures, along with residential and commercial projects.
It sounds as though you are being kept busy. What has been the most satisfying moment in your career to date?
Really, each completed project or product that comes to life is an accomplishment and proud moment.