Cityscape 2019 to Explore Regional Real Estate Landscape

Cityscape 2019 to Explore Regional Real Estate Landscape


Published with courtesy as part of a Media Sponsorship agreement with Cityscape and written by Cityscape Staff


Market dynamics of Egypt, Saudi Arabia and UAE capital to air in the trio of expos and conferences

Responsible for gauging the real estate market across the region, Informa Middle East, the organizer of the Cityscape portfolio of events, will roll out a trio of back-to-back events across Egypt, Saudi Arabia and the UAE between March 24 and April 18.

With the specific market dynamics of each destination being explored through dedicated country events, the 2019 Cityscape series springs into action with Cityscape Egypt at the Egypt International Exhibition Centre (EIEC) in Cairo. A two-day conference kickstarts the Egypt schedule on March 24 and 25 before the exhibition takes center-stage from March 27 to 30.

Cityscape then moves to the Center for Forums and Events in the Saudi Arabian city of Jeddah, which includes an exhibition from April 5 to 7, before a one-day workshop on April 7. Finally, a return to Abu Dhabi National Exhibition Centre (ADNEC) includes a three-day exhibition from April 16 to 18 with an influential agenda on the line-up at the conference set for April 16.

“It’s a packed three-week schedule with a very distinct market approach and programme for each destination,” said Chris Speller, Cityscape Group Director. “This year more than ever, Cityscape will drill down into the specifics and varied issues affecting each market. While opportunities continue to abound across the region, each market requires very different approaches from consumers, government entities and private developers to realize them.

“With each market at varying stages of maturity and subject to very different developmental concerns, the conference and exhibition stops in Egypt, Saudi Arabia, and Abu Dhabi enable industry professionals and public investors to engage with people at the sharp end of the business, understand and seize opportunities, and network for future growth,” added Speller.

In Egypt, the conference will focus on ‘Energising the Market and Re-Instating Confidence’ with government authorities, experts, and market influencers scheduled to spell out the country’s strategic vision to achieve real estate market maturity.

First-day speakers in Cairo will address market trends and indicators, key steps to attracting investors, and the establishment of a mature mortgage market. Special break-out sessions are devoted to hospitality and tourism and industrial development. On the second day, the focus switches to sustainability, innovative design, and technology, with break-out sessions centered on the office and retail sectors as well as sustainability, landscaping and waste management.

Expecting a turnout of more than 40 exhibitors and over 8,000 visitors, Cityscape Jeddah this year looks to align with the goals of the Kingdom’s real estate market in light of its Saudi Vision 2030 economic diversification plan.

“Vision 2030 reforms are expected to attract major investment into a Saudi real estate sector predicted to double its contribution to the national economy right through this decade,” explained Speller.

“Over the past few years, we have witnessed Saudi Arabia make significant strides in attracting foreign and local investment, implementing various urban regeneration initiatives, and investing in infrastructure. This recent progress, when aligned with the various projects being greenlit, will no doubt transform the country into a global investment powerhouse. We believe Cityscape Jeddah will help drive investment in the Saudi sector by enhancing its standing as a crucial meeting point for regional and international leaders who can contribute to making Vision 2030 a reality.”

With a focus on ‘Achieving Diversification and Energising the Market’, the Jeddah workshops will feature prominent investment panel discussions which dive into how the country’s tourism and hospitality sector agenda can impact Vision 2030. The Cityscape outings in Cairo and Jeddah will both feature dedicated editions of the Cityscape Awards, which recognize and celebrate excellence in real estate development and architecture.

The UAE capital’s official real estate event platform, Cityscape Abu Dhabi is held under the patronage of His Highness Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces. The one-day conference agenda will explore the future of regulatory and technological innovation with a strong focus on the government sector’s growth strategy for the UAE capital.

“The excitement around Abu Dhabi is palpable since the announcement of the government’s three-year AED 50 billion economic stimulus package to drive economic growth. At Cityscape Abu Dhabi, government representatives will set out their roadmap to executing this diversification plan and explain how it will boost the real estate sector,” explained Speller.

“Delegates will also hear of Abu Dhabi’s new business approach from government officials and key representatives of the emirate’s major sector players, where they’ll discover why industrial real estate is shaping up to be the next investment hot spot.”



Cityscape Egypt to help shape new industry strategies, design & technology

Cairo, Egypt – DATE, 2019: Residential real estate in Egypt is expected to continue to rise in price during 2019 even though experts are forecasting trends towards smaller properties, more flexible payment methods and the emergence of demand from foreign buyers.

Fathallah Fawzi, Chairman of the MENA for Real Estate Development Consultancy, said that 2019 is expected to usher local and foreign real estate investment into the country thanks to economic reforms and growth in the property sector.

“Government plans and the unprecedented development in the real estate sector over the past four years in the President Sisi era should encourage more companies to get involved in achieving the country’s plan for urban development,” said Fawzi. “Meanwhile, together with the private sector, the government has released new development land, which has already witnessed an increase in sales compared to last year.”

Overseas investor demand is also expected to be spurred by a recent ranking forecast for Egypt by Standard Chartered Bank, which puts the country as the world’s seventh largest economy by 2030.

These trends, and more, are to come under the spotlight at Cityscape Egypt – the country’s largest networking exhibition and conference on property development – which runs at Egypt International Exhibition Center (EIEC) from March 27-30. More than 60 developers will be at the show to tender competitive offerings to a market with an annual residential demand in excess of 900,000 units.

“All the big names are committed to the show and we anticipate high demand for the projects with apartments of below 120 square metres targeting the more youthful, middle-income groups,” explained Chris Speller, Cityscape Group Director of Informa Exhibitions, which organises the event. “Middle-income earners are seen as the biggest market drivers as they are the ones likely to upscale in a couple of years.”

Top developers lined up among the 70 plus exhibitors at the 8th edition of the Egypt show include: Safwa Urban Development, Hyde Park, Palm Hills, Aristo, Al Futtaim, Iwan, TMG, Tatweer Misr, Wadi Delga, and SODIC, Emaar Misr, City Edge, and Orascom Developments.

In addition to revealing a new commercial project, Safwa Urban Development plans to promote four estates at the show including High City, Capital Heights, Capital Hub and High City Mall. The company’s spokesperson Ahmed Nabil said buyers will also be able to take advantage of a special Cityscape offer comprising purchase with 0% down payment and repayments staged in installments for up to seven and a half years.

While highly-competitive and facing tough challenges, the Egyptian property market is expected to attain 10% price rises this year, according to Invest-Gate the print and online information platform. “Despite the challenges, the Egyptian real estate market continues to be one of the most important sectors of the economy and is responsible for 10% of GDP,” explained Speller. “The Government alone has 20 new cities planned to house 30 million residents, with 16 of them under construction including the New Administrative Capital, New Alamein and New Mansoura.”

The exhibition will open in the wake of the Cityscape Conference, which runs at the Four Seasons Hotel Cairo at Nile Plaza from March 24-25, under the theme: ‘Energising the Market and Re-Instating Confidence.’ Divided into two distinct themes – one to address the overall market strategy, the other the architecture, design and technology influencing Egyptian development – the Conference is expected to attract over 250 top-level industry professionals to exchange knowledge, information, trends and business opportunities.

Emerging trends will be explored in-depth at the conference, with one session being completely devoted to re-booting the system and the key steps to re-invigorating the market and attracting investors. An expert panel of Nabil Amasha, former senior executive at Emaar Misr; Hisham Talaat Mostafa, CEO, Talaat Mostafa Group, Amr El Kady, CEO, City Edge Developments, and Tarek Hegazy, Partner, LimeVest Partners will dig deep into the current internal and external challenges facing the real estate market, how property developers, financiers, and the government could work together to satisfy growing market demand, how external economic conditions are affecting the local market, and the key steps that must be taken by all stakeholders to ensure a more sustainable and rewarding market for all.

Elsewhere on the agenda is an incisive discussion into how the middle-class can be helped through the establishment of a mature mortgage finance market. Led by Hassan Hussein, Chairman, El Taamir Mortgage Finance, the session will feature Maysa Sabah, Housing Expert and former Middle East Managing Director at the Affordable Housing Institute; May Abdelhamid, Chairman, Mortgage Finance Fund; Arch. Baher El-Shaarawy, Technical Advisor to the Minister, Ministry of Housing, Utilities and Urban Communities; and Dr. Ahmed Shalaby, CEO, Tatwir Misr.

“We are pulling together the most knowledgeable minds in the business to pursue the answers to pressing issues,” explained Speller.

Cityscape Egypt will also feature a round of the prestigious Cityscape Awards with categories this year being separated into Built Projects – those with a minimum of one phase completed and operational within the last three years – and Future Projects for those commenced onsite but not yet completed.  “Both developer and the architect will be recognised for their contribution to the winning projects,” added Speller. “These awards are now highly sought-after to deliver an added degree of credibility to projects and the fact that the number of entries is growing is a reflection of the maturing of the marketplace.”

Award categories to be recognised include Commercial Project; Leisure & Hospitality Project; Community, Culture & Tourism Project; Residential – Low to Medium Rise Project; Residential – Medium to High Rise Project; Masterplan Project; Retail Project; Environmental Sustainability Project Award; Affordable Housing – Judge’s Special Commendation.

Sponsors and Partners for Cityscape Egypt 2019:

This year’s Platinum Exhibition Sponsors for Cityscape Egypt are Gates Developments, and SAK Developments, while Master Sponsor is El Mostakbal. The Conference Sponsors for Cityscape Egypt are OLX as Property Portal Sponsor, Gates Developments as Platinum Sponsor, Contact Mortgage Finance as Cityscape Egypt’s Financial Partner, Colliers International as Gold Conference Sponsor, The Land Developers as Silver Conference Sponsor.

The Cityscape Egypt Awards Platinum Awards Sponsor for this year is Gates Developments, Aldau Development is the Gold Plus Awards Sponsor, JLL is the Gold Awards Sponsor, while The Land Developers as Silver Awards Sponsor.


25 per cent growth in exhibitor portfolio indicates energized, evolving property development landscape

Cairo, Egypt – Wednesday March 27, 2019: Cityscape Egypt 2019, the eighth edition of the country’s largest networking exhibition and conference on property development, opened at Egyptian National Exhibition Center (EIEC) today, with an expanded portfolio of exhibitors and a slew of new project launches reinforcing how the show is at the heart of a re-invigorated Egyptian real estate landscape.

More than 60 companies, including returning industry heavyweights and first-time participants are offering a full gamut of new-to-market real estate solutions at the four-day show, which runs until March 30 across four halls at the Egypt International Exhibition Centre (EIEC), keen to meet the increased demand for property across the country.

Forward-thinking exhibitors, up 25 per cent from the 2018 edition, has are have set out their stall to engage discerning property investors and serious buyers with a diverse range of projects, from the latest in gated communities to the New Capital’s first fully furnished homes, and smart homes in Sheikh Zayed City, while some developers have gone back to the future with projects that pay home to Pharaonic architecture.

The growth in the exhibitor portfolio and the full spectrum of solutions on display serve as a clear indicator of the show vital importance in facilitating the progressive developers reshaping the country’s reinvigorated property development sector, say show organizers.

“We were expecting our expansive exhibitor line-up to make some industry noise with major reveals and new-to-market solutions and they have certainly delivered,” explained Chris Speller, Cityscape Group Director of Informa Exhibitions, which organizes the event.

“The market is evolving, demand for variety is rising and as a result, the biggest names in the industry, joined by those looking to make their mark, have opened with an intent to set themselves apart from the competition, from the outset.”

Among the exhibitors opening Cityscape Egypt 2019 with a host of new projects to meet the needs of investors, is Al Futtaim Real Estate. The MENA property sector powerhouse launched three projects at its Cairo Festival City, Oriana IV, Aura Apartments and The Podium. Oriana IV is an extension of Oriana Villas within a gated community inside Cairo Festival City. The design of the neighborhood includes lush green landscapes, plazas, and paved walkways that weave through the 600 units spread across 830,000sqm of land.

Aura Apartments in Cairo Festival City’s latest development, comprising 14, 6-story buildings totaling 405 units in two and three-bedroom apartments and penthouse suites. The Podium Offices in Cairo Festival City’s commercial complex catering to the new generation of entrepreneurs. Equipped with state-of-the-art retail spaces, The Podium provides six, five-story buildings with panoramic views of the area, plazas, and private recreational areas.

“Our commitment to providing a number of diverse options for potential homeowners garnered the attraction of customers who have shown interest in our developments during Cityscape.” Said Ashhraf Ezz El-Din, Managing Director of Al Futtaim Group Real Estate, adding that the company was forecasting a 30 per cent increase in property sales in 2019.

Fellow industry heavyweight Emaar Masr, meanwhile unveiled three new projects, Streets of Dreams Villas in Uptown Cairo; Marassi Villas and Mivida. The developer also announced flexible purchasing options of 0 per cent down payment and eight-year payment plans.

City Edge Developments meanwhile, pulled the covers off Al Masqsad, a development in the New Administrative capital it says offers the first fully-furnished smart homes in the New Capital, while also revealing Etapa, a smart community in the centre of Sheikh Zayed City.

Arabia for Development and Urban Progress rolled out Sun Capital, a mixed-use development featuring residential, retail and commercial properties, along with hospitals and universities, inspired by several Egyptian architectural methods such as Pharaonic architecture


Exhibitors and industry experts use Cityscape Egypt platform to discuss evolving role of country’s property specialists

Cairo, Egypt – Frinday March 29, 2019: The role of the real estate developer has evolved beyond simply building homes, according to industry experts and exhibitors at Cityscape 2019, which runs until Saturday 30 March at the Egypt International Exhibition Centre (EIEC).

As the eighth edition of the country’s largest exhibition and conference on property development readies to enter its final day of a four-day run with hundreds of innovative new launches on display aimed at capturing the attention of discerning buyers and investors, one leading Egyptian exhibitor said modern property development goes beyond simply building accommodation.

SAK Developments, which has been developing real estate for more than 35 years, is exhibiting phase two of its Sueño development, an integrated community in the R7 district of New Capital, at Cityscape Egypt, says it has a “duty as a developer to make living easy for the modern family”.

“Our aim is to make housing possible for young people, we are trying our best to make life easy for the modern family, with practical spaces, not wasting space. We tried to do that starting with our designs,” said Ahmed Kadri, CEO and Partner, SAK Developments.

Sueño, is a 500-home ‘smart’ community designed around retail and leisure facilities, public spaces and amenities. “We are trying to make living easy, so you can reach everything, and you don’t have to leave the community for anything, from printing a paper at the business centre, to the library, a spa, shops, bike and running tracks, parks. I think that’s what counts now,” explained Kadri, adding “people don’t want big spaces now.”

Kadri believes integrated communities promote sustainable living, while smart communities such as Sueño take modern living to the next level. The developer added: “We are trying to make smart communities, starting from our security gates to the parks etc. You can even monitor your children in the day care centres from your TV, tablet or mobile phone. We have signed a deal with a company for a smart app that takes care of facilities management. We have solar power and a water system to reuse water for the gardens.”

Kadri’s sentiments were echoed by regional sector giant Al Futtaim Real-estate which is exhibiting 3 new projects for Cairo Festival City which is a breakthrough in real estate projects. It is the first project of its kind in Egypt comprising administrative, residential and entertainment projects in one community. In addition, there is the largest shopping mall Cairo Festival City Mall surrounded by residential complexes, high-level management offices and an international school.

Managing Director of Al-Futtaim Real Estate Co. Ashraf Ezz El-Din said:  “We are participating this year in Cityscape Egypt with our latest three projects; Oriana IV, Aura Apartments and The Podium Offices in a bid to reflect our vision of an inclusive real estate community, which we seek to develop in line with the needs of the Egyptian market. This spurs us to inject more investments on the back of the great efforts exerted by the government to improve the economic situation”.

Cityscape Egypt closes its four day run on Saturday 30 March. The show is open from 12pm to 10pm. For more information, visit

For more information on Cityscape’s events across the Middle East, visit,, and

About Cityscape:

The Cityscape portfolio of property development exhibitions, conferences, and associated events is organized by Informa Exhibitions, which delivers over 220 trade and consumer exhibitions annually across the globe.

Cityscape first took place in Dubai in 2002 and has since grown to be the largest real estate event brand globally, with events taking place across the GCC, Middle East, Asia, and UK. Since its launch, Cityscape has welcomed over 500,000 real estate professionals and investors from over 160 countries.

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